Marathon legend Eliud Kipchoge lands global ambassadorial deal
Eliud Kipchoge has received a major financial boost as he gears up for the Paris 2024 Olympics after signing a global ambassadorial deal.
Former marathon world record holder Eliud Kipchoge has signed a huge ambassadorial deal as he gears up for title defense at the Paris 2024 Olympic Games.

Kipchoge has signed with Shokz, the global consumer electronics brand and world’s leading pioneer in open-ear headphone technology. Being their global ambassador, the two-time Olympic champion and Shokz will jointly launch co-branded products.

“When I first encountered these headphones, I found them to be very useful for my training and so I had to introduce them to our NN Running team,” the five-time Berlin Marathon champion said as per Business Wire.The partnership will help market the brand widely since the four-time London Marathon champion is regarded as one of the greatest marathon runners ever. He owns the four fastest times of the top 10 in the marathon and has cemented his place as a great marathoner, having won 11 World Marathon Major to his name.

Kipchoge is chasing history at this year’s Olympic Games, hoping to become the first man to win three Olympic titles over the 42km distance. He won the 2016 Rio Olympics and successfully defended his title at the delayed 2020 Tokyo Olympic Games.

Meanwhile, Shokz’s vision aligns with Kipchoge’s mantra, and as he partners with one of the world’s leading open-ear headphones brands, he will be looking to fly the Kenyan flag high at the global showpiece.

As reported by Business Wire, as part of the collaboration, the company will launch a limited-edition version of OpenRun Pro, which features a grey and orange colorway, and the globally renowned ‘NN Running Team’ logo engraved on the headphones.

The special edition headphones will launch on June 27, 2024 – quantities will be very limited. More details can be found on the Shokz website.

“When I first encountered these headphones, I found them very useful for my training, so I had to introduce them to our NN Running team.

“We’re a team that trains incredibly hard and these headphones allow us to enjoy music and be aware of our surroundings even for our longest workouts.

“We couldn’t be happier to bring Eliud Kipchoge on as a global brand ambassador. He is recognized worldwide as one of the greatest athletes of all time and it is an honor to have him join the team. We can’t wait to help him forge his name in history once again at this year’s Olympic Games,” said Daisy Cong, International Marketing Director at Shokz.