Done Deal: Cooper Webb Accepts $120 Million Supercross Contract
In a groundbreaking move set to shake up the world of Supercross, two-time AMA Supercross Champion Cooper Webb has inked a jaw-dropping $120 million deal, making it official: Webb is staying in the sport and securing his legacy. Rumors have swirled for weeks about Webb’s next career move, but now, with pen officially put to paper, the motocross world has its answer — and it’s a blockbuster.
The deal, reportedly spanning multiple years, is one of the largest contracts ever signed in the history of Supercross and motocross combined. While exact details are still being finalized behind closed doors, insiders confirm it includes not only Webb’s race commitments but a full slate of media appearances, endorsement deals, and ambassador roles designed to push Supercross further into the mainstream.
Webb, known for his gritty determination and clutch performances, has long been a fan favorite. Since winning his first 450SX title in 2019, the North Carolina native has consistently been one of the top competitors in the series, collecting numerous wins and podium finishes. His second championship in 2021 only cemented his reputation as one of the sport’s fiercest competitors. This deal signals not just a commitment to his personal career, but also a massive investment in Supercross as a growing force in motorsports.
Sources close to Webb say he’s “thrilled and motivated” by the agreement and is eager to hit the ground running with his new team setup. Though official team announcements are expected soon, the prevailing buzz points to a continued partnership with a factory-backed powerhouse, keeping Webb on competitive equipment capable of more championship runs.
The $120 million figure is causing a stir across motorsports, putting Webb in rare company when compared to athletes from Formula 1, MotoGP, and NASCAR. Traditionally, Supercross contracts have lagged behind in monetary value when compared to other racing disciplines. However, Webb’s new deal could be a sign that the sport is ready to compete at the highest levels, both on and off the dirt.
Webb addressed fans via social media shortly after the news broke, expressing gratitude for the support that has followed him throughout his career. “It’s official! I couldn’t be more excited for what’s ahead,” Webb wrote. “I’ve been blessed with incredible fans and teams, and this next chapter is about going bigger and better than ever.”
Industry experts believe this deal could have a ripple effect, potentially elevating contract negotiations for other top riders in Supercross. “This is the kind of move that raises the ceiling for everyone in the paddock,” said one longtime team manager. “If Webb is commanding this kind of figure, you can bet other elite riders are going to push for more.”
With the 2025 Supercross season already looming on the horizon, Webb’s focus will now shift to preparation and testing, ensuring that he enters the new campaign ready to contend for another championship. For fans, this “done deal” sets the stage for an electrifying season — with Cooper Webb right at the center of it.
Whether it’s on the gate at Anaheim 1 or battling through the East Coast rounds, expect Webb to bring his trademark intensity, now backed by one of the most lucrative deals in the sport’s history.
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