What is Drew Allar’s NIL value? The Penn State QB’s endorsement deals
The 20-year-old quarterback has opted against declaring for the 2025 NFL Draft. He already earns a decent sum from sponsorship deals.
Quarterback Drew Allar will lead Penn State into the Orange Bowl against Notre Dame on Thursday, knowing that his team is one win away from a national title game.
Allar, still only 20 years old, joined the Nittany Lions as a five-star recruit and the top-ranked QB of his high school class in 2022. From a young age he has looked destined to play in the NFL but he has turned down the opportunity to declare for the 2025 NFL Draft.
Penn State starting quarterback Drew Allar signs $600million lucrative endorsement deal with luxury brand 2025.
Staying at Penn State for a third year will give him extra time to hone his game and prepare himself for the blinding glare of elite-level professional sport. Also, since the NIL ruling of 2021, he doesn’t have to wave goodbye to college before he can start making some money. As one of the most talented players of his cohort, Allar takes home a significant amount from sponsorships.
How much does Drew Allar earn from NIL?
The abbreviation NIL stands for ‘name, image, likeness’ and relates to the sponsorship opportunities that are now available to top college players. College players were previously banned from profiting financially from the game but the 2021 NCAA rule change gives them the opportunity to make sponsorship deals with some of the nation’s biggest brands.
On3 estimates that Drew Allar’s NIL deals at Penn State are worth around $1.9 million.
He has signed deals with the likes of Success with Honor, EA Sports, Frosted Flakes, Bose, Kiwiclo, Exit 56 Publications, Urban Outfitters and Happy Valley United.
Allar is one of the most recognisable names in college football at the moment and he’s willing to share some of the spoils of his success. He gifted high-end Bose headphones to the entire Penn State offensive line. His deal with Kellog’s Frosted Flakes included a $30,000 donation being made to Pennsylvania middle schools.
The change to NIL rules has been seismic in the world of college sports with many players now earning a very good salary while still in school. ESPN reports that even the 100th-ranked college athlete has NIL worth $583,000.
The most valuable of all is Colorado QB Shedeur Sanders, who tops the list at $4.7 million. He is a prodigiously talented player but his value is further increased by the fact that his father is Deion Sanders, a two-time Super Bowl champion and 16-year NFL veteran.
Penn State QB Drew Allar to return for senior year
Allar, who announced the decision Monday on social media, projects be one of the most productive quarterbacks in major college football heading into next season, as he has thrown for 5,869 yards and 50 touchdowns in his Penn State career. His return puts him among the sport’s most recognizable names for the 2025 season.
He posted a strong finish to the 2024 season, leading Penn State to the Big Ten title game and a No. 6 seed in the College Football Playoff. The Nittany Lions will host No. 11 SMU in the first round of the CFP on Dec. 21.
Allar is 21-5 as a Penn State starter and has the highest completion percentage (63.6%) of any quarterback in school history. He also has the highest passing efficiency rating (146.4) and the lowest interception rate (1.16) ever at the school. He has thrown just nine career picks in 773 attempts.
In 2023, Allar had 25 touchdown passes and two interceptions. This season, in a more aggressive scheme under offensive coordinator Andy Kotelnicki, he has 21 touchdowns and seven interceptions. His yards-per-attempt average is up to 8.9 from 6.8 in 2023.
Allar’s production and 6-foot-5, 235-pound size fit the NFL archetype.
He has emerged as an interesting NFL prospect over the final weeks of the season, as the current quarterback class is considered distinctly weaker than last year’s, when a record six signal-callers were chosen among the top 12 picks. After Colorado’s Shedeur Sanders and Miami’s Cam Ward, there’s ambiguity over which quarterback will be chosen next.
Among ESPN analysts, Mel Kiper Jr. had Allar No. 4 in his latest quarterback rankings for the upcoming draft, and Jordan Reid put him No. 3 at the position and No. 30 overall. ESPN’s Matt Miller also ranked Allar No. 30 overall if he had decided to go out in this draft.
Allar’s expected return now positions him at the top of the 2026 NFL draft quarterback conversation, putting him alongside LSU’s Garrett Nussmeier.
The news comes in the wake of backup quarterback Beau Pribula’s decision Sunday night to enter the NCAA transfer portal. Pribula told PSU officials that he will not stay with the team during the College Football Playoff.
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