Trade Declined: Tennis Legend Jannik Sinner turns down $600.5 million offer just to become…

Jannik Sinner is the definition of hot property in terms of endorsement deals with a company like Gucci willing to jump through hoops for the rising star.

The Italian made history at Wimbledon this year when entered the hallowed Centre Court with a high-end luxury luggage bag that broke some traditionally strict rules at SW19.

With Wimbledon known for its famous all-white dress code, which includes equipment, Sinner’s custom-designed Gucci duffle bag – emblazoned with the iconic GG monogram with eye-catching green and red straps – set the tongues wagging..

“He’s become the talk of the locker room – a style icon,” BBC commentator James Burridge noted during the clash against Quentin Halys in July.

Sinner and the Gucci team had to get special approval from the All England Club to make sure “the bag met the necessary requirements”.

But the luxury brand was more than happy to go the extra mile as Sinner has become one of the most-talked-about players in tennis.

Sinner has enjoyed a brilliant 2023 season that saw him win his maiden ATP Masters 1000 title, beat the likes of Novak Djokovic and Carlos Alcaraz, and lead Italy to their first Davis Cup title since 1976.

It’s no surprise that everyone wants to be linked to Sinner, but who are the big brands with ties to the Italian?

NIKE – Footwear and Apparel

Jannik Sinner turned professional in 2018 and a year later he joined the Nike stable.

Following a successful couple of years on the ATP Tour, Nike decided to invest long-term as Sinner signed a 10-year, $158 million endorsement deal with the American athletic footwear and apparel giant.

Sinner already has his own Nike logo and there are reports he will is apparently in line to his own merchandise range.

HEAD – Rackets

American-Austrian manufacturer HEAD initially sponsored Sinner’s apparel and rackets, but these days they are only in charge of rackets following his link-up with Nike.

ROLEX – Luxury watches

Following in the footsteps of fellow tennis star Roger Federer, Sinner became a global Rolex ambassador in early 2020.

Fellow youngsters Carlos Alcaraz and Holger Rune are also part of the Rolex stable.