Alex Cooper, host of the popular “Call Her Daddy” podcast, reached a multiyear agreement with SiriusXM that encompasses exclusive programming from her company expected to begin rolling out in 2025.
The deal between Cooper and SiriusXM is worth as much as $125 million over the course of the deal, which runs a little more than three years, a source familiar with the pact told Variety. Another source, however, said the deal is valued at $100 million. Reps for Cooper and SiriusXM declined to comment.
With the deal, SiriusXM will replace Spotify as Cooper’s distribution and advertising partner. SiriusXM will have exclusive rights for advertising, distribution, content, events and more for Cooper’s flagship “Call Her Daddy” podcast, as well as the lineup of shows from her Unwell Audio Network. “Call Her Daddy” will continue to be available to Spotify listeners.
“I am beyond excited to work with SiriusXM,” Cooper said in a statement. “The Daddy Gang will always be my top priority, and with SiriusXM we will continue to find new ways to evolve and provide my listeners the best experience. The Daddy Gang wants more, so we’re getting ready to give them more… I can’t wait for this new chapter to begin.”
“Call Her Daddy” has amassed a huge fanbase thanks to Cooper’s no-holds-barred style to discussing dating, sex, mental health, self-care and other topics. In 2021, amid its initial spending frenzy on podcast content and technology, Spotify had paid about $60 million for a three-year exclusive deal for the podcast, which originated at Barstool Sports.
